PLAY // Product Launch & Event

Last Saturday we launched our new product line with an event for the whole family. PLAY.
Our goal was to not only share our updated pixie camera [fresh colors, new view finder] and the new instamatic camera [inspired by the 60's classic kodak camera] but to share why we started TWIG in the first place. That reason being, we wanted to create something that would inspire our children to get out from behind a screen and be active; mentally, physically, and socially.

Just when we think we've mastered our toy cameras, we get inspired by surroundings, your requests, and old classics. So, we worked really hard to take all suggestions and improve our pixie camera as well as put out something new. Adding a view finder has been a frequent request and the rotating eye hole on the new pixie and the colored filters on the instamatic camera seem to accomplish that want.

Our event took place at the Startup Building and was the perfect backdrop for our woodsy theme. Four stations were set up for families to rotate amongst and join in various activities. A reading nook and photo booth were ready for the kiddos in between projects, not to mention drinks and cupcakes provided by One Sweet Slice. The first and messiest station was ours, raw cameras lined up and ready to be painted in any way the littles desired. The best part was watching mom's cringe as their children gooped blobs of paint onto the beautiful wood! They all turned out awesome and allowing the kids creative freedom was our hope for the entire day. The three other stations were provided by Merrilee of Mer Mag who supplied custom stamp art, Lisa of Light & Ink who supplied tree stump rubbings, and Alma, Mike, & Melanie of The Caravan Shoppe who supplied colorable and foldable paper cameras. Every station was a huge and complete hit! We can't thank these talented people who we admire enough, they put thought and heart into their stations and it showed.

The best part of the day was hearing and seeing a bunch of kids enjoying themselves, smiling the biggest smiles, and doing something interactive and out of the norm with their families. It was a day to remember and the best beginning to a new year of TWIG.

Special thanks to Becky Kimball for documenting the day and Marta of Marta Writes for providing signage for the event.

*Feel free to snag and share photos but please credit Becky Kimball Photography.